Dog Training Business Models

I've spent time over the years writing about various training methods - pros and cons of each. Today I thought it might be helpful to offer some information on various business models for dog training in our area.

Independent Providers
For my own training businesses, I am an independent/owner/operator (in home) service provider. What that provides my clients is a very direct working relationship. This working model allows me great flexibility in choosing techniques, tools, and service structure. I never have to check in with anyone if somethings new is a good idea, or if a client has a special request. In short, I make all decisions and handle all contact with each and every client. The downside of having only one employee (myself) is that if I get injured or ill, I have to inconvenience clients with cancellations or rescheduling of appointments. For this reason, I have always done a simple pay-as-you-go fee structure. I chose this business model to provide very personalized service.

Independent trainers may come to a client's home, or they may have a property where they train dogs. Some have day care / training options available as well. What defines this service category, however, is that one person provides all service and business administration. Meeting the "owner" will allow you to directly assess the "trainer". This is the most common business model for dog trainers in our area.

Staffed Facility and Residency
Another common service model for training dogs is that of training facilities with residency programs. These programs will typically have a staff of several trainers where owners simply drop their dog off for a number of days/weeks for training. Toward the end of this process, a trainer will work with the owner(s) to transfer the dog's training. Residency programs can be a great way to get a good deal of training accomplished in a rather short period of time. This can be both convenient for owners, and helpful for some behavioral problems (aggression).

Because residency programs require a dog to stay away from home, owners should evaluate the cleanliness and care provided by these facilities. Many also offer boarding, grooming and other services, so it's wise to also get a sense whether training is center stage or a side service. Don't assume a training facility that has been in business 20 years will provide you and your dog with a trainer with 20 years of experience. Owners should inquire about exactly what they're getting for their money and WHO will be working with their dog.

Big Box / Chain Stores
Many pet stores provide various group training options, which are generally the least expensive avenue for training a dog. Group classes require set training schedules and objectives, and provide limited individualization and approaches for a dog and owner. They may not be able to address specific behavioral issues, or training priorities for individual families. Because the focus of most stores is retail sales, instructors may simply be sales staff with unknown training experience or certifications. Ask for details.

Franchises
Another business model which enjoys some popularity in our area is that of franchise services. Franchise service providers are guaranteed a "territory", and they usually receive instruction on setting up shop to comply with the the company's corporate policies/procedures - including how to train dogs. Services provided will typically include a set "method" and business model, so owners should ask for details when assessing whether a franchise will be a good match for their needs. Substantial costs are typically involved with franchise ownership, and these businesses must recover those expenses through their fee structures.

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I decided to write this post after a recent call where an owner was looking for "in-home" dog training. The caller, while asking for "in home dog training", was describing sending their dog away for training (residency). There are certainly a varied number of training options for owners wishing to have a dog trained, hopefully the information above will prove useful in defining some of the broad categories available in our area.

At the end of the day it pays to shop around, as pricing and service will vary tremendously. Ask some questions of the trainer who will be working with your dog. It's good for owners to have a clear idea of how much training time and experience they will be getting for their money.