Vodafone Asked to Pull Dog Ad

IN a bizarre story noted here, the Animal Welfare Board of India has sent a legal notice to Vodafone asking them to pull a popular advertisement showing a Pug running after a bus (trying to deliver a tie to its owner).

The Board states it will take legal action if the advert is not pulled, and is upset Vodafone did not get their permission to air the advertisement. Makers of the commercial state the dog enjoyed making the commercial and was in no way stressed.

Have we really come to this, where having a dog run is considered cruel?